As a big fan of podcasts, a reoccurring thought that I often have is, "what other podcasts should I listen to?" According to the website, podcastinsights.com, there are 750,000 podcasts out there and a total of more than 30 million episodes have been recorded. The issue that I'm running into isn't that there's an inadequate… Continue reading Podcast-to-Podcast Advertising (Future Ear Daily Update 7-2-19)
Category: Aural Attention Economy
The Aural Attention Economy (Future Ear Daily Update 6-27-19)
Monetizing our Ears I came across an article the other day from Ad Age that reported findings from a study that was conducted by Ipsos for iHeartRadio. The following quote from the article is what jumped out at me, "According to the Ipsos-iHeartRadio study, Americans of all ages listen to an average of 17.2 hours… Continue reading The Aural Attention Economy (Future Ear Daily Update 6-27-19)